Save Mart Supermarkets
Goal of project:
The Save Mart mailer program is a custom promotional merchandise campaign designed to raise awareness among residents near the Save Mart re-branding locations. These mailers increased Save Mart’s direct mail coupon redemption rate and store traffic from 2-3% to 8-10%. The mailers will continue to be sent for future Save Mart re-brandings.
- Coupon book
- Store address card
- Region specific food samples.